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Jeanne Frazer is the President of vitalink®, a creative + strategic marketing think tank based in Raleigh and president of The Expert Speakers. She is a well-known speaker, author and marketing expert. After starting in fine arts with the goal of being an artist, Jeanne’s right brain business sensibility was 
still calling her. She got into advertising because it allowed her to use creativity, logic, and reasoning. Combined with the fast paced nature of the business, she found her perfect career choice. Jeanne was recently named a 2010 Mover & Shaker by Business Leader Media.
We talked with Jeanne to learn more:
Tell us about yourself (don’t you hate that question?!):
I started my own business so I wouldn’t have to answer that question in any more interviews! Okay, seriously, I have been in the marketing and agency arena for over 20 years and just love it. Starting vitalink in 1996 was a challenge, but I believed my focus on the client and providing a partnership environment was the right way to go. While there have been some tough times in the industry, I’ve never regretted the move. Outside of work, I’m an avid supporter of the American Saddlebred Horse and love to compete and enjoy home improvement projects, which combine artistry and hard work. I also serve on several Boards, including the North Carolina State University’s College Relations Advisory Board and am a member of the Ad Club (AAF-RDU). Most recent volunteer work has been Art for Haiti.
What three adjectives would others use to describe you?
Mmm…They’d probably say, “high energy,” “creative,” and “focused.”
Which part of your job do you enjoy the most?
I’d have to say developing and sharing ideas. This happens on a daily basis with our team members and clients. Brainstorming sessions just energize me! I also love sharing knowledge through mentoring and public speaking. I’ve been fortunate to speak at numerous conventions and events across the country about branding, marketing, media buying and PR. I am always open to new speaking opportunities.
What do you think is the most exciting change you’ve seen in the industry over the past few years?
The internet has made such a big impact to how businesses market themselves and communicate with clients and prospects. The industry and technologies change almost daily. These options provide such an opportunity for our clients. We love to watch clients as they begin to understand how they can use these new channels to grow and promote their businesses.
Last but not least, tell us about your educational background and experience:
I have a Bachelor’s degree in journalism with minors in graphic design and business administration from the University of Florida. I started my career at a small advertising agency in Gainesville, Florida where I learned the advertising industry, from media buying, to account service, to production. Prior to starting vitalink, I worked in Raleigh and Charleston, WV for FOX, NBC and UPN in sales, marketing, research, and ad concepting.
Education: University of Florida - Go Gators!
Other interests: I am very close with my family and enjoy traveling with them as well. I am "mom" to Mica (cat), Piper (Momma horse), and Izzy (new American Saddlebred Filly born April 20,
2010, 
pictured to the left). I enjoy riding, showing (pictured to the right showing My Mountain Heirs), and raising American Saddlebred horses.
Learn more or book Jeanne to speak
