 Marketing with video
Do you use video to market your firm? Should you? Use of this tool to reach potential consumers is growing exponentially. New technology makes it easy to create and post videos to your website or YouTube. Google now allows you to link YouTube videos to your Google Places (formerly Google Local Business Center) account so the link displays in search results.
Here are a few tips if you plan to use video to market your business:
• The video must educate the consumer, not sell your product or service. Consumers will spot a sales pitch a mile away and they’ll stop watching.
• Gear your video to your target audience.
• Choose one topic – be interesting and relevant.
• Watch the details! Wardrobe, setting, and make-up/powder to hide a shine are crucial.
• If you post your video to a service like YouTube, make sure to use appropriate keywords so viewers will find you.
Don’t forget to tell everyone you know about the video—post a link on your website, reference in your newsletters or blogs, put it on your Facebook page, etc. Video can be a great tool to market your firm.
Take video a step further
vitalink & LMA now produce a video-based tool specifically designed for law firms called Spotlight on the Law. The program is a 30-minute structured television show in a news format designed to allow law firms to educate consumers. The show uses professional newscasters to interview the attorneys on a specific subject or series of subjects. To learn more, contact Jeanne Frazer at jfrazer@vitalinkweb.com.
 June profile: Mary ann grooms
Mary Ann has been with vitalink for three years as Project Director/Media Buyer. She handles a significant amount of market research, and sends out the firm’s press releases through her extensive list of media contacts. Mary Ann especially enjoys working with the wide variety of clients from all over the US, especially the non-profits. When asked what she enjoys most, Mary Ann replies, “The best part of my day is exceeding clients’ expectations.”
When she’s not working, Mary Ann enjoys swimming, cook-outs with friends, and time with her grown children [when they have time for her, of course!]. Mary Ann has also volunteered her time as a softball coach for NC Special Olympics.
art for haiti auction & gala a success
The April 10 Art for Haiti event in downtown Raleigh coordinated by the Maddry Arts Foundation raised over $30,000 toward Habitat for Humanity’s efforts to rebuild Haiti following the devastating earthquake earlier this year. vitalink provided pro-bono creative and public relations services for this worthy fund-raiser.
 need a speaker for an event or seminar?
Jeanne Frazer, President of vitalink, has written articles and conducted workshops, seminars, consulting and other speaking engagements on a variety of marketing topics across the US, including: PR, research, integrated marketing, branding, media, niche marketing, and strategic planning. If you would like to have Jeanne speak to your group, please contact her at (919) 850-0605.
|
