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Welcome to SpeakUp. Jeanne Frazer is SpeakingUp in the marketing speaker author blog, but she wants to hear from you too. Click through to get more useful information and add your voice by commenting on one of the blog posts. If you like what you see, enter your e-mail address at the bottom and FeedBurner will let you know when new blogs have been posted. Or e-mail your ideas if you’d like to be a guest blogger.
How to Use Social Media and the USPS to Create Customers
 People tend to put a lot of effort in finding new leads or new customers. New leads are important, but you won’t close as many if you don’t stay in touch.
Using social media to reach customers and prospects can be very effective, but including traditional channels - like sending a personalized note through the USPS - can really make your campaign pop...Click on the link below to read more and see my #1 tip in this blog article which was also posted on the B2C Marketing Insider website. Read more
How Sneakers Lead to Free Publicity
Did you know that September 17, 2010 is annual Sneakers at Work day? Seriously! I hadn’t heard of it  either, but after doing some research I discovered that this “event” really does exist. Sneakers@Work is a fund-raiser sponsored by the American Prostate Cancer Initiative that runs each year during Prostate Cancer Awareness Month.
And why am I telling you this?
Because there are tons of events that are recognized each year on a national basis that you can use as a tie-in to promote your company. Some of these events are charity-focused, while others promote an interest or lifestyle.
The type of business you run and the interests of you and your staff will help you decide which events to support... Read more
Google Tips #3: Google Places (Bing and Yahoo, Too)
 There are so many online tools that sometimes it’s hard to know where to add your business. One step you DO want to take is to add your business information to the three primary search sites’ business directories. These are:
• Google Places (formerly Local Business Center)
• Yahoo! Local Listings
• Bing Local Listing Center
Adding your business information in these sites allows you to not only add your business name, address and phone number(s), but also to include your website, a description of your business, and business classifications/keywords to make it easier for web searchers to find you. The "maps" features are also driven off data in the local business directories. Want to learn more? Click here
more about Marketing author speaker + jeanne frazer
Frazer is an award winning speaker who has significant experience speaking and has authored articles on a variety of marketing topics, including public relations, research, integrated marketing, branding, media, niche marketing, and strategic planning. She has been interviewed by the media to provide input as a marketing expert. marketing speaker author has several speakers available whose backgrounds include marketing experience in the legal, hospitality, publishing, and not-for-profit industries, among others. Call us at 919.850.0605 to book a speaker for your event.
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