strategic marketing plans + integrated marketing
 Lauren Black, President of Lawyers Marketing Agency, and Jeanne Frazer, President of vitalink and The Expert Speakers, gave a joint presentation on the Fundamental Cornerstones for Developing Your Strategic Marketing Plan & Strategy at the PILMMA (Personal Injury Lawyers Management & Marketing Association) Conference last month in Las Vegas. One of the key cornerstones that will make every marketing dollar work harder is to integrate your efforts.
Another cornerstone of your marketing efforts is client relationship management & marketing (CRM&M). Some call it pandering to your base. We call it effective. Marketing to new clients is 3-8 times more expensive, yet many overlook this CRM&M cornerstone. Make sure you include an action list for new and existing customers in your plans.
Though our presentation was geared to law firms, strategic planning helps save money for all types of businesses when you set solid goals and develop your plan with checklists for your target markets, brand messages and budget. By setting up these checklists, you have an easy decision making process to follow and you will be less likely to make impulsive decisions or follow paths that will draw you away from goal conversion.
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 Expert advice
With the growing influence of social media and new ways to communicate, it is getting harder for your voice to be heard above the chatter. To succeed, you must be not only heard but believable. This begins with positioning yourself as an expert.
Here are a few tips to help:
1. Choose the one thing that you do best and are passionate about...more
2. Talk about your passion to everyone who will listen...more
3. Participate in conversations related to your topic online. Follow other bloggers or news sources and comment on their stories (include your website in your response). HARO (Help a Reporter Out) is a good way to to get quoted as an expert...more
4. What is your Google footprint? Will people find you when they search? Press releases and social media like LinkedIn, Facebook, Twitter, Picasa all increase your footprint...more
5. Start a blog or guest blog for others. Make sure you add new content weekly...more
6. Write a book or produce a video, both add credibility and position you as an expert...more
Building yourself as an expert in the eyes of the public does take time and effort, but keep at it and you'll be surprised at the results. For more tips, read our blog.
Meet Our Newest Speakers | He Said, She Said
 Dave Favor and Cheryl Leone have joined The Expert Speakers roster. Both Dave and Cheryl have many years of experience speaking on general management, law firm management and motivational topics. They currently speak on self-mastery, leadership, high performance businesses and practices, customer/client relationship marketing, and managing personal and professional living with values under a point-counterpoint format, He Said, She Said.
Click here to learn more about Dave and Cheryl.
Coats & Blankets Keep on Coming!
 The Expert Speakers and vitalink continue to collect gently used coats and blankets to benefit the Raleigh Rescue Mission. Seven business partners have joined us in this effort, which wraps up on November 30. Watch our December newsletter for a final tally of donations! Click here for more information
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