@vincehaven or @davehaven?
 Whether you read a book or watch TV, you’ve probably noticed that social media references are now woven throughout the story. I saw a bit of a new twist on that a few weeks ago while watching the show Haven.There are two brothers who own the local newspaper in Haven—Vince and Dave. The show’s producers have taken the approach of having an on-air and off-air contest to see whether Vince or Dave can get the most followers on Twitter. Throughout the show, you see post-it notes with “Follow @davehaven” or signs left in common areas with “Follow @vincehaven.”
Of course, after seeing this in the first episode, I had to check it out. The profiles are set up as if these characters are real people. They are customized with the scenery from the show. And the tweets follow the storyline or add insight into the characters. If you didn’t know better, you would believe these are real people providing information about their hometown!
On the plus side, this is a very creative way to garner attention and promote a cause. It’s something a bit different that makes viewers want to check it out and see if it is “real.” It also adds a fun component to the show. These pages do point out one of the risks of social media, as well. When you are online, how do you know what is fact or reality?
In the several weeks since the contest began, Vince has gotten over 16,200 followers and Dave has just over 15,700 (Dave needs to step it up!). This Twitter “contest” can provide some great ideas for you on how to think outside the box when setting up your social media campaigns. Need more information about social media? Contact The Expert Speakers: info@theexpertspeakers.com.
Session Showcase | Viral & Social Marketing
 The Expert Speakers offer a variety of standard sessions as well as custom speaking sessions tailored to meet your specific needs. The Session Showcase gives an overview of some of the topics you might find valuable.
Viral & Social Marketing engages the audience in creative and practical implementation techniques on social media and integrated marketing. A workshop format encourages participants to think outside the box and apply new concepts to their social marketing plans.
Session leader Jeanne Frazer is a well-known marketing expert, speaker and author. Click here to learn more about Jeanne.
Upcoming Events
10/14-10/15/11: PILMMA Fall 2011 Marketing and Management Summit, Caesars Palace, Las Vegas. Evolved Brand Management | Keeping Your Law Firm Brand Relevant. Jeanne Frazer, marketing expert, speaker and author will join Lauren Black Currin, J.D. to speak at this event. Click here for more information and to register.
10/21/11: Raleigh-Wake Paralegal Association Annual Seminar, Raleigh. The Great Divide | Working With Generational Differences. Law firm management expert Cheryl Leone will speak at this event.
For details, please go to our Events page
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