Articles

"Most Eastern North Carolina towns lack the fiscal capacity and human resources to develop the sophisticated materials they need to brand, market and promote themselves. Your work with the five CCI towns has provided a significant boost to such efforts and the results have expanded the ways in which town stakeholders develop their strategies and enhanced the means by which they implement their plans.

Vitalink's thorough research, and your development of impressive, professional materials, created a clear path along which each town might develop plans to leverage its unique assets and amenities to promote itself effectively to target markets. Our towns particularly appreciated seeing how a series of simple marketing elements - in combination - can build a powerful brand image. And the various templates and examples allow the toolkit to be used by a wide number of town organizations and individuals.

Thank you so much for a job well done."

~ Laura Williamson, Project Manager Creative Communities Initiative (Inner Banks Towns)

"Thank you so much for delivering such a wonderful presentation! I really appreciated your explanation of the campaign goals and the rationale for your approach, the population targeted, and the regions selected. I think we all learned a lot from your group and apprecitate the time and effort."

~ Dorothy Frager, Public Health Educator, Kansas Department of Health and Environment